Competitive advantage through sponsorship
- 期刊名称European Journal of Marketing
- 作者Fahy, John; Farrelly, Francis; Quester, Pascale
- 卷第38卷
- 期第8期
- 印刷ISSN0309-0566
- 文件大小329.33KB
- 发表时间2004-08
- DOI10.1108/03090560410539140
- 页码1013-1030
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