Customer Satisfaction and Shareholder Value
Anderson, Eugene W.; Fornell, Claes; Mazvancheryl, Sanal K.
- 期刊名称Journal of Marketing
- 作者Anderson, Eugene W.; Fornell, Claes; Mazvancheryl, Sanal K.
- 卷第68卷
- 期第4期
- 印刷ISSN0022-2429
- 文件大小122.84KB
- 发表时间2004-10
- DOI10.1509/jmkg.68.4.172.42723
- 页码172-185