Achieving Marketing Curriculum Integration: A Live Case Study Approach
- 期刊名称Journal of Marketing Education
- 作者Elam, Elizabeth L. R.; Spotts, Harlan E.
- 卷第26卷
- 期第1期
- 印刷ISSN0273-4753
- 电子ISSN0000-0000
- 文件大小145.89KB
- 发表时间2004-04-01
- DOI10.1177/0273475303262351
- 页码50-65
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