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Readership of Free Community Papers as a Source of Advertising Information: A Uses and Gratifications Perspective

Readership of Free Community Papers as a Source of Advertising Information: A Uses and Gratifications Perspective

Tsao, J. C.; Sibley, S. D.
  • 期刊名称Journalism & Mass Communication Quarterly
  • 作者Tsao, J. C.; Sibley, S. D.
  • 卷第81卷
  • 期第4期
  • 印刷ISSN1077-6990
  • 电子ISSN2161-430X
  • 文件大小1230.72KB
  • 发表时间2004-12-01
  • DOI10.1177/107769900408100404
  • 页码766-787
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