Promoting brand benefits: the role of consumer psychographics and lifestyle
- 期刊名称Journal of Consumer Marketing
- 作者Orth, Ulrich R.; McDaniel, Mina; Shellhammer, Tom; Lopetcharat, Kannapon
- 卷第21卷
- 期第2期
- 印刷ISSN0736-3761
- 文件大小163.92KB
- 发表时间2004-03
- DOI10.1108/07363760410525669
- 页码97-108
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