Relationship Governance in a Supply Chain Network
- 期刊名称Journal of Marketing
- 作者Kenneth H. Wathne and Jan B. Heide
- 卷第68卷
- 期第1期
- 印刷ISSN0022-2429
- 文件大小3634.62KB
- 发表时间2004-04
- DOI10.2307/30161976
- 页码73-89
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