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Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects

Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects

Ran Kivetz, Oded Netzer and V. Srinivasan

期刊名称Journal of Marketing Research
作者Ran Kivetz, Oded Netzer and V. Srinivasan
卷第41卷
期第3期
印刷ISSN0022-2437
文件大小1992.41KB
发表时间2004-08
DOI10.2307/30162337
页码262-268

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