Applications of recommender systems in target selection
- 期刊名称Journal of Targeting, Measurement and Analysis for Marketing
- 作者Srikumar, Krishnamoorthy; Bhasker, Bharat
- 卷第13卷
- 期第1期
- 电子ISSN1479-1862
- 文件大小233.20KB
- 发表时间2004-9
- DOI10.1057/palgrave.jt.5740132
- 页码61-69
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