Spokes-Characters: Creating Character Trust and Positive Brand Attitudes
- 期刊名称Journal of Advertising
- 作者Judith A. Garretson and Ronald W. Niedrich
- 卷第33卷
- 期第2期
- 印刷ISSN0091-3367
- 文件大小2390.94KB
- 发表时间2004
- DOI10.2307/4189255
- 页码25-36
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