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Building contemporary brands: a sponsorship-based strategy

Building contemporary brands: a sponsorship-based strategy

Simon J. Cliffe; Judy Motion

作者Simon J. Cliffe; Judy Motion
卷第58卷
期第8期
印刷ISSN0148-2963
文件大小370.36KB
发表时间2005
DOI10.1016/j.jbusres.2004.03.004

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