INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising
- 期刊名称Journal of Advertising
- 作者Ko, Hanjun; Cho, Chang-Hoan; Roberts, Marilyn S.
- 卷第34卷
- 期第2期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小143.49KB
- 发表时间2005-06
- DOI10.1080/00913367.2005.10639191
- 页码57-70
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