Brand Loyalty Programs: Are They Shams?
- 期刊名称Marketing Science
- 作者Shugan, Steven M.
- 卷第24卷
- 期第2期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小190.46KB
- 发表时间2005-05
- DOI10.1287/mksc.1050.0124
- 页码185-193
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