Factors Affecting E-Mail Marketing Sourcing Decisions: A Transaction Cost Perspective

• 期刊名称Journal of Marketing Management
• 作者Watjatrakul, Boonlert; Drennan, Judy
• 卷第21卷
• 印刷ISSN0267-257X
• 电子ISSN1472-1376
• 文件大小314.15KB
• 发表时间2005-08
• DOI10.1362/026725705774538444
• 页码701-723