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Partnerships from the Downstream Perspective: The Role Strategic Alliances Play in Implementing Social Marketing Programs

LAGARDE, FRANÇOIS; DONER, LYNNE; DONOVAN, ROBERT J.; CHARNEY, STUART; GRIESER, MONA

期刊名称Social Marketing Quarterly
作者LAGARDE, FRANÇOIS; DONER, LYNNE; DONOVAN, ROBERT J.; CHARNEY, STUART; GRIESER, MONA
卷第11卷
印刷ISSN1524-5004
电子ISSN1539-4093
文件大小88.22KB
发表时间2005-10
DOI10.1080/15245000500308930
页码38-45