Globalization and Its Marketing Challenges || Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?
- 期刊名称Journal of Marketing Theory and Practice
- 作者Julie M. Pharr
- 卷第13卷
- 期第4期
- 印刷ISSN1069-6679
- 文件大小1786.58KB
- 发表时间2005
- DOI10.2307/40470235
- 页码34-45
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