Girl power and word‐of‐mouth behavior in the flourishing sports market
Bush, Victoria D.; Bush, Alan J.; Clark, Paul; Bush, Robert P.
- 期刊名称Journal of Consumer Marketing
- 作者Bush, Victoria D.; Bush, Alan J.; Clark, Paul; Bush, Robert P.
- 卷第22卷
- 期第5期
- 印刷ISSN0736-3761
- 文件大小167.60KB
- 发表时间2005-08
- DOI10.1108/07363760510611680
- 页码257-264