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Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

Debora Viana Thompson, Rebecca W. Hamilton and Roland T. Rust

期刊名称Journal of Marketing Research
作者Debora Viana Thompson, Rebecca W. Hamilton and Roland T. Rust
卷第42卷
期第4期
印刷ISSN0022-2437
文件大小2089.73KB
发表时间2005-11
DOI10.2307/30162393
页码431-442

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