Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure

Stephen W. Brown, Frederick E. Webster Jr., Jan-Benedict E. M. Steenkamp, William L. Wilkie, Jagdish N. Sheth, Rajendra S. Sisodia, Roger A. Kerin, Deborah J. MacInnis, Leigh McAlister, Jagmohan S. Raju, Ronald J. Bauerly, Don T. Johnson, Mandeep Singh and Richard Staelin

期刊名称Journal of Marketing
作者Stephen W. Brown, Frederick E. Webster Jr., Jan-Benedict E. M. Steenkamp, William L. Wilkie, Jagdish N. Sheth, Rajendra S. Sisodia, Roger A. Kerin, Deborah J. MacInnis, Leigh McAlister, Jagmohan S. Raju, Ronald J. Bauerly, Don T. Johnson, Mandeep Singh and Richard Staelin
卷第69卷
期第4期
印刷ISSN0022-2429
文件大小4612.67KB
发表时间2005-10
DOI10.2307/30166549
页码1-25

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Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure