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Are Innovators Influenced by Endorser Expertise in an Advertisement When Evaluating a High Technology Product?

Are Innovators Influenced by Endorser Expertise in an Advertisement When Evaluating a High Technology Product?

Lafferty, Barbara A.; Goldsmith, Ronald E.; Flynn, Leisa R.
  • 期刊名称Journal of Marketing Theory and Practice
  • 作者Lafferty, Barbara A.; Goldsmith, Ronald E.; Flynn, Leisa R.
  • 卷第13卷
  • 期第3期
  • 印刷ISSN1069-6679
  • 电子ISSN1944-7175
  • 文件大小2100.27KB
  • 发表时间2005-07
  • DOI10.1080/10696679.2005.11658548
  • 页码32-48
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