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Integrated Marketing Communication (IMC) || The Relationship between Integrated Marketing Communication, Market Orientation, and Brand Orientation

Integrated Marketing Communication (IMC) || The Relationship between Integrated Marketing Communication, Market Orientation, and Brand Orientation

Mike Reid, Sandra Luxton and Felix Mavondo
  • 期刊名称Journal of Advertising
  • 作者Mike Reid, Sandra Luxton and Felix Mavondo
  • 卷第34卷
  • 期第4期
  • 印刷ISSN0091-3367
  • 文件大小2335.04KB
  • 发表时间2005
  • DOI10.2307/4189316
  • 页码11-23
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