Culture Matters: Consumer Acceptance of U.S. Films in Foreign Markets
- 期刊名称Journal of International Marketing
- 作者C. Samuel Craig, William H. Greene and Susan P. Douglas
- 卷第13卷
- 期第4期
- 印刷ISSN1069-031X
- 电子ISSN1547-7215
- 文件大小3026.70KB
- 发表时间2005
- DOI10.2307/25049029
- 页码80-103
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