Concept Research in Food Product Design and Development (Moskowitz/Concept) || Understanding Brand Names in Concepts
Moskowitz, Howard R.; Porretta, Sebastiano; Silcher, Matthias
- 作者Moskowitz, Howard R.; Porretta, Sebastiano; Silcher, Matthias
- 文件大小152.61KB
- 发表时间2005
- DOI10.1002/9780470290132.ch23
- 页码471-496