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The effect of strategic complexity on marketing strategy and organizational performance

The effect of strategic complexity on marketing strategy and organizational performance

Stern Neill; Gregory M. Rose

作者Stern Neill; Gregory M. Rose
卷第59卷
期第1期
印刷ISSN0148-2963
文件大小149.60KB
发表时间2006
DOI10.1016/j.jbusres.2004.12.001

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