The Power Of Numbers: Investigating the Impact of Event Roster Size in Consumer Response to Sponsorship
- 期刊名称Journal of Advertising
- 作者Ruth, Julie A.; Simonin, Bernard L.
- 卷第35卷
- 期第4期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小647.98KB
- 发表时间2006-12
- DOI10.2753/JOA0091-3367350401
- 页码7-20
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