Mass customisation implementation models and customer value in mobile phones services
- 期刊名称Managing Service Quality: An International Journal
- 作者Sigala, Marianna; Sigala, Marianna
- 卷第16卷
- 期第4期
- 印刷ISSN0960-4529
- 文件大小263.66KB
- 发表时间2006-07
- DOI10.1108/09604520610675720
- 页码395-420
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