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The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions

The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions

Eliashberg, Jehoshua; Elberse, Anita; Leenders, Mark A.A.M.

期刊名称Marketing Science
作者Eliashberg, Jehoshua; Elberse, Anita; Leenders, Mark A.A.M.
卷第25卷
期第6期
印刷ISSN0732-2399
电子ISSN1526-548X
文件大小283.32KB
发表时间2006-11
DOI10.1287/mksc.1050.0177
页码638-661

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