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From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations

From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations

Stacy L. Wood and C. Page Moreau

期刊名称Journal of Marketing
作者Stacy L. Wood and C. Page Moreau
卷第70卷
期第3期
印刷ISSN0022-2429
文件大小2460.43KB
发表时间2006-07
DOI10.2307/30162100
页码44-57

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