Understanding new product project performance
- 期刊名称European Journal of Marketing
- 作者Pattikawa, Lenny H.; Verwaal, Ernst; Commandeur, Harry R.
- 卷第40卷
- 印刷ISSN0309-0566
- 文件大小203.93KB
- 发表时间2006-11
- DOI10.1108/03090560610702768
- 页码1178-1193
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