Using framing and credibility to incorporate exercise and fitness in individuals' lifestyle
- 期刊名称Journal of Consumer Marketing
- 作者Arora, Raj; Stoner, Charles; Arora, Alisha
- 卷第23卷
- 期第4期
- 印刷ISSN0736-3761
- 文件大小269.70KB
- 发表时间2006-06
- DOI10.1108/07363760610674329
- 页码199-207
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