Benchmarking Services Branding Practices
- 期刊名称Journal of Marketing Management
- 作者Gray, Brendan J.
- 卷第22卷
- 印刷ISSN0267-257X
- 电子ISSN1472-1376
- 文件大小449.30KB
- 发表时间2006-08
- DOI10.1362/026725706778612095
- 页码717-758
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