The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market
- 作者Anita Elberse; Bharat Anand
- 卷第19卷
- 印刷ISSN0167-6245
- 文件大小319.74KB
- 发表时间2007
- DOI10.1016/j.infoecopol.2007.06.003
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