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The uncertainty of outcome and scoring effects on Nielsen ratings for Monday Night Football

The uncertainty of outcome and scoring effects on Nielsen ratings for Monday Night Football

Rodney J. Paul; Andrew P. Weinbach
  • 期刊名称Journal of Economics and Business
  • 作者Rodney J. Paul; Andrew P. Weinbach
  • 卷第59卷
  • 期第3期
  • 印刷ISSN0148-6195
  • 文件大小114.25KB
  • 发表时间2007
  • DOI10.1016/j.jeconbus.2006.05.001
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