Consumer opinion and effectiveness of direct‐to‐consumer advertising
- 期刊名称Journal of Consumer Marketing
- 作者Spake, Deborah F.; Joseph, Mathew
- 卷第24卷
- 期第5期
- 印刷ISSN0736-3761
- 文件大小117.67KB
- 发表时间2007-08-07
- DOI10.1108/07363760710773102
- 页码283-293
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