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Understanding price premium for grocery products: a conceptual model of customer‐based brand equity

Understanding price premium for grocery products: a conceptual model of customer‐based brand equity

Anselmsson, Johan; Johansson, Ulf; Persson, Niklas
  • 期刊名称Journal of Product & Brand Management
  • 作者Anselmsson, Johan; Johansson, Ulf; Persson, Niklas
  • 卷第16卷
  • 期第6期
  • 印刷ISSN1061-0421
  • 文件大小388.32KB
  • 发表时间2007-09-25
  • DOI10.1108/10610420710823762
  • 页码401-414
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