Understanding price premium for grocery products: a conceptual model of customer‐based brand equity
Anselmsson, Johan; Johansson, Ulf; Persson, Niklas
- 期刊名称Journal of Product & Brand Management
- 作者Anselmsson, Johan; Johansson, Ulf; Persson, Niklas
- 卷第16卷
- 期第6期
- 印刷ISSN1061-0421
- 文件大小388.32KB
- 发表时间2007-09-25
- DOI10.1108/10610420710823762
- 页码401-414