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I Spy a Sponsor: The Effects of Sponsorship Level, Prominence, Relatedness, and Cueing on Recall Accuracy

I Spy a Sponsor: The Effects of Sponsorship Level, Prominence, Relatedness, and Cueing on Recall Accuracy

Wakefield, Kirk L.; Becker-Olsen, Karen; Cornwell, T. Bettina

期刊名称Journal of Advertising
作者Wakefield, Kirk L.; Becker-Olsen, Karen; Cornwell, T. Bettina
卷第36卷
期第4期
印刷ISSN0091-3367
电子ISSN1557-7805
文件大小307.20KB
发表时间2007-12
DOI10.2753/joa0091-3367360405
页码61-74

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