EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
- 期刊名称International Game Theory Review
- 作者KARRAY, SALMA; ZACCOUR, GEORGES
- 卷第9卷
- 期第2期
- 印刷ISSN0219-1989
- 电子ISSN1793-6675
- 文件大小222.61KB
- 发表时间2007-06
- DOI10.1142/s0219198907001333
- 页码151-167
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