![Sixth Invitational Choice Symposium || Adjusting Choice Models to Better Predict Market Behavior]()
Sixth Invitational Choice Symposium || Adjusting Choice Models to Better Predict Market BehaviorGreg Allenby, Geraldine Fennell, Joel Huber, Thomas Eagle, Tim Gilbride, Dan Horsky, Jaehwan Kim, Peter Lenk, Rich Johnson, Elie Ofek, Bryan Orme, Thomas Otter and Joan Walker · Marketing Letters · 2005