Advertising and mutual fund asset flows
- 期刊名称International Journal of Bank Marketing
- 作者Korkeamaki, Timo; Puttonen, Vesa; Smythe, Tom
- 卷第25卷
- 期第7期
- 印刷ISSN0265-2323
- 文件大小221.48KB
- 发表时间2007-10-16
- DOI10.1108/02652320710832603
- 页码434-451
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