Consumer responses to direct to consumer prescription drug advertising
- 期刊名称International Journal of Pharmaceutical and Healthcare Marketing
- 作者Chen, Hai D.B.; Carroll, Norman V.
- 卷第1卷
- 期第4期
- 印刷ISSN1750-6123
- 文件大小283.40KB
- 发表时间2007-11-27
- DOI10.1108/17506120710840134
- 页码276-289
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