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Special Issue on Responsibility in Advertising || Truths, Half-Truths, and Deception: Perceived Social Responsibility and Intent to Donate for a Nonprofit Using Implicature, Truth, and Duplicity in Print Advertising

Special Issue on Responsibility in Advertising || Truths, Half-Truths, and Deception: Perceived Social Responsibility and Intent to Donate for a Nonprofit Using Implicature, Truth, and Duplicity in Print Advertising

Kevin J. Shanahan and Christopher D. Hopkins

期刊名称Journal of Advertising
作者Kevin J. Shanahan and Christopher D. Hopkins
卷第36卷
期第2期
印刷ISSN0091-3367
文件大小2530.92KB
发表时间2007
DOI10.2307/20460781
页码33-48

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