Special Issue on Responsibility in Advertising || A Multiple Stakeholder Perspective on Responsibility in Advertising
- 期刊名称Journal of Advertising
- 作者Michael J. Polonsky and Michael R. Hyman
- 卷第36卷
- 期第2期
- 印刷ISSN0091-3367
- 文件大小1128.40KB
- 发表时间2007
- DOI10.2307/20460779
- 页码5-13
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