Special Issue on Responsibility in Advertising || The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests
- 期刊名称Journal of Advertising
- 作者Victoria Mallinckrodt and Dick Mizerski
- 卷第36卷
- 期第2期
- 印刷ISSN0091-3367
- 文件大小2198.63KB
- 发表时间2007
- DOI10.2307/20460785
- 页码87-100
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