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I Spy a Sponsor: The Effects of Sponsorship Level, Prominence, Relatedness, and Cueing on Recall Accuracy

I Spy a Sponsor: The Effects of Sponsorship Level, Prominence, Relatedness, and Cueing on Recall Accuracy

Kirk L. Wakefield, Karen Becker-Olsen and T. Bettina Cornwell
  • 期刊名称Journal of Advertising
  • 作者Kirk L. Wakefield, Karen Becker-Olsen and T. Bettina Cornwell
  • 卷第36卷
  • 期第4期
  • 印刷ISSN0091-3367
  • 文件大小1995.68KB
  • 发表时间2007
  • DOI10.2307/20460814
  • 页码61-74
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