Management of Marketing Research Projects: Does Delivery Method Matter Anymore in Survey Research?
Catherine A. Roster, Robert D. Rogers, George C. Hozier Jr., Kenneth G. Baker and Gerald Albaum
- 期刊名称Journal of Marketing Theory and Practice
- 作者Catherine A. Roster, Robert D. Rogers, George C. Hozier Jr., Kenneth G. Baker and Gerald Albaum
- 卷第15卷
- 期第2期
- 印刷ISSN1069-6679
- 文件大小2349.64KB
- 发表时间2007
- DOI10.2307/40470286
- 页码127-144