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Special Issue on Responsibility in Advertising || The Use of Humor to Mask Deceptive Advertising: It's No Laughing Matter

Special Issue on Responsibility in Advertising || The Use of Humor to Mask Deceptive Advertising: It's No Laughing Matter

Haseeb Shabbir and Des Thwaites
  • 期刊名称Journal of Advertising
  • 作者Haseeb Shabbir and Des Thwaites
  • 卷第36卷
  • 期第2期
  • 印刷ISSN0091-3367
  • 文件大小1829.56KB
  • 发表时间2007
  • DOI10.2307/20460784
  • 页码75-85
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