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Application of a Model for the Effectiveness of Event Marketing

Application of a Model for the Effectiveness of Event Marketing

Martensen, Anne; Grønholdt, Lars; Bendtsen, Lars; Jensen, Martin Juul

期刊名称Journal of Advertising Research
作者Martensen, Anne; Grønholdt, Lars; Bendtsen, Lars; Jensen, Martin Juul
卷第47卷
期第3期
印刷ISSN0021-8499
文件大小206.11KB
发表时间2007-09
DOI10.2501/S0021849907070316
页码283-301

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