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Consumer attitudes toward pharmaceutical direct‐to‐consumer advertising

Consumer attitudes toward pharmaceutical direct‐to‐consumer advertising

Joseph, Mathew; Spake, Deborah F.; Finney, Zachary

期刊名称International Journal of Pharmaceutical and Healthcare Marketing
作者Joseph, Mathew; Spake, Deborah F.; Finney, Zachary
卷第2卷
期第2期
印刷ISSN1750-6123
文件大小257.53KB
发表时间2008-06-27
DOI10.1108/17506120810887916
页码117-133

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