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An introduction to the special issue on marketing of high-technology products, services and innovations

An introduction to the special issue on marketing of high-technology products, services and innovations

Shikhar Sarin; Jakki J. Mohr

作者Shikhar Sarin; Jakki J. Mohr
卷第37卷
期第6期
印刷ISSN0019-8501
文件大小144.29KB
发表时间2008
DOI10.1016/j.indmarman.2008.04.011
页码626-628

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