Brand Origin Identification by Consumers: A Classification Perspective
- 期刊名称Journal of International Marketing
- 作者Balabanis, George; Diamantopoulos, Adamantios
- 卷第16卷
- 期第1期
- 印刷ISSN1069-031X
- 文件大小116.59KB
- 发表时间2008-03
- DOI10.1509/jimk.16.1.39
- 页码39-71
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