Competitive intelligence: a multiphasic precedent to marketing strategy
Calof, Jonathan L.; Dishman, Paul L.; Calof, Jonathan L.
- 期刊名称European Journal of Marketing
- 作者Calof, Jonathan L.; Dishman, Paul L.; Calof, Jonathan L.
- 卷第42卷
- 印刷ISSN0309-0566
- 文件大小249.81KB
- 发表时间2008-07-25
- DOI10.1108/03090560810877141
- 页码766-785