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Competitive intelligence: a multiphasic precedent to marketing strategy

Competitive intelligence: a multiphasic precedent to marketing strategy

Calof, Jonathan L.; Dishman, Paul L.; Calof, Jonathan L.
  • 期刊名称European Journal of Marketing
  • 作者Calof, Jonathan L.; Dishman, Paul L.; Calof, Jonathan L.
  • 卷第42卷
  • 印刷ISSN0309-0566
  • 文件大小249.81KB
  • 发表时间2008-07-25
  • DOI10.1108/03090560810877141
  • 页码766-785
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